THE BRIEF

My task was to reimagine a physical space of my choice and create an exciting, 

relevant visual identity to communicate this change.

I decided to choose a closed restaurant space to reimagine into a brand new modern restaurant. Since the space was already located in between other restaurants the location was on spot. I wanted to create a place that could fit into Mayfair restaurants standards, and attract customers with aesthetic , clean and luxurious yet young identity.​​​​​​​

RIPE & RAW

Healthy cuisine restaurant with a modern and aesthetic look and feel.

PATTERNS INSPIRATION

Patterns were inspired by how naturally fruits and vegetables have so many patterns. As well as patterns in fish skin, scales and the raw meat. I decided on experimenting-within those patterns in order to extract the ones I used in my designs.

LOGO CONCEPT

Since the name of the brand is RIPE & RAW my inspiration for logo were vegetables . Specifically vegetables that can be eaten raw in order to stay truthful to the name. 

Thank you